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Tag Archives: SEO

The A to Z of SEO – An Organic Search Glossary

I’ve been meaning to produce something like this for a while now. Luckily the guys at Optus Digital have saved me the hassle and done a great job in the process. It’s tricky knowing where to pitch your SEO chatter with numerous clients, some are very technical and others don’t know the difference between SEO […]

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The Downfall of SEO at

There’s no better way of seeing the damage a Google penalty can do to a company’s organic performance than by viewing a case study. Introducing the goons at, who have clearly been hit by a multitude of penalties and much to their Head of Marketing’s disgust, appear to have lost huge market share to […]

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What’s the difference between boring web content and digital sticky linkbaity loveliness?

Web Content – It’s Emotional Man The title sounds like a joke but actually its not. I could have called it Boringville vs Stickytown or The Cure for Insomnia via Terrible Web Content….either way, this is a trade-off point where lots of digital marketing disciplines begin to merge and mix. Is there really anything worse […]

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What exactly is SEO?

What does SEO stand for? Well, the acronym ‘SEO’ stands for Search Engine Optimisation and involves the process of improving your position in the “organic” results of search engines such as Google, Bing and Yahoo.   How do you rank number 1 on Google? A¬†huge number of factors influence organic rankings. Google uses a secret […]

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