We know SEO has moved on but you still need to get the basics right. From meta titles to H2’s to internal linking and sitemaps,it’s still crucially important. You can have the best looking site in the world but if Google can’t find you, then there’s a good chance web visitors won’t be able to either. That pesky Google algorithm expects to see the basics done well, as default.
Creative digital content is a Wagtail forte. We push content ideas into digital content strategies for clients. Content comes in many forms – articles, blogs, social posts, video, imagery and it’s the emotionally charged, genuinely useful stuff that gets shared the most and attracts natural digital signals – just ask Jonah Berger, author of Contagious.
Is your website Google Panda proof where thin or duplicated content is concerned? Is your website too ‘over-optimised’ in terms of backlink profiles, spammy on-page copy and therefore susceptible to the Google Penguin update? To combat the Google Hummingbird update, how semantically charged is your website content? We can help with all these Google ‘animals’.
SME or PLC it doesn’t matter, you still need to understand your landscape. Whether it’s identifying keyword groups, optimising for Local Search or benchmarking competitors, no SEO work should start without doing research first – know your place in the SEO landscape. What are the easy wins? Long term wins? Is your content suitable? Will it satisfy the visitor? We could go on….